Disaster strikes.  The warehouse freezer roof at the main plant collapses, temporarily halting manufacturing.  Management and crew work around the clock to evacuate and save product.  Soft pretzels are sent in from subsidiary plants in St. Louis and Los Angeles to maintain service to customers.

J&J begins to acquire complementary companies.  Acquisitions of two soft pretzel manufacturers increase production capacity, expand market share and give J&J a national presence:

Frampton Corp. – St. Louis, MO

Pretzel Man Corp. – Los Angeles, CA

A technological breakthrough was made – King Size soft pretzels are introduced to the food service marketplace.

A national network of distributors is developed.  SUPERPRETZEL is now available at more locations as the soft pretzel markets are expanded.

J&J introduces animated carousel display cases for soft pretzels.

Sales break the $1 million mark.

The SUPERPRETZEL Soft Pretzel trademark is registered

Los Angeles Branch opens and business activity is initiated in the Western United States.

September 27, 1971

Gerald B. Shreiber raised his hand in court and purchased the assets of J&J Pretzel Co. at Bankruptcy Auction for $72,100. J&J Snack Foods Corp. was established in Pennsauken, NJ.  The company has 8 employees and sales of $400,000.